I recently had the pleasure of going to a Search London event at Campus London. It was the first day event put on by the Search London team which kicked off in the afternoon.
The event started with a brief talk by the event sponsor Dixon Jones Managing Director of Majestic SEO. Dixon gave a quick walk through on the latest updates to their software which covered a talk about Flow metrics.
Lisa’s presentation was entitled Killer Content Strategies. Amongst other points I found her creativity rules very helpful. Lisa encourages the importance of resting your mind and doing something different that is not in front of your desk. Another useful tip from Lisa was ‘Have a notepad with you at all times’. Recently I have been carrying my moleskin with me and no longer rely on the Notes App on the iPhone. Other useful takeaways were writing about topics that you care about, this is true because it makes writing so much easier.
Kevin gave tips and advice which he himself would have benefited from when he started out ten years ago. As a freelance SEO I found Kevin’s insights really useful as he provided clear tips which I’m sure most entrepreneurs would agree with. Some of Kevin’s tips included ‘finishing one task is better than starting ten’ and figure out what you do best and stick with it. I will certainly be putting some of his tips into practice. You can checkout Kevin’s presentation on slide share to get more of his tips.
Nichola delivered her presentation superbly. She sure is a good speaker who can command your attention. Nichola is not only a good presenter but her content about ‘Earning Links’ was solid. She first challenges the myths like ‘build it and they will come’ and making a video, does not mean that it will go viral. Nichola covered the three phrase process of getting links (Creation, Distribution, Ideation) and ‘What makes us news worthy’ which I found useful. You can view Nichola presentation by clicking on the link below:
If you had just walked into James’ presentation you may have mistaken him for a film critic, or a presenter on Film 2013. He spoke about story telling in content marketing and explained the correlation between the films The Matrix, Lion King, Gladiator, Star Wars and Avatar. He also provided an example of selling marketing software and used a bored SEO persona named Joe to explain the process of effective stakeholder engagement.
Great talks!The event also included complementary drinks and snacks during the intervals which presented some good networking opportunities. The event was followed by ‘meet the speakers’ meetup in the evening. A big thank you goes out to the host Jo Turnbull and the rest of the Search London team for putting on a successful event, keep ‘em coming guys!